Local SEO is about helping customers in your area find your business by optimizing your website. Currently, almost 50% of all searches are performed by people looking for local businesses like yours! So don’t miss out on the vast number of potential customers!
As Google’s algorithms improve in order to best understand what the person searching is looking for, local searches will be even more present at the top of the page. For example, you may be searching for “great limo service” but Google is going to use geo-tracking and find great limo services in your area, in order to give you the results that will help you the most. This wasn’t the case only a few years ago. It’s Google’s ultimate goal to give people using their search engine what their looking for, so it only makes sense to show them results near them before anything else. All said and done, if your business is dependent on local business, you can’t afford to not optimize with Local SEO.