Traffic is one of the most basic ways many businesses rate how successful their website is. In theory if your website receives more traffic than your competitor’s then your success rate will be higher. This is simple math, more people looking at your information usually means you have more chance to close the sale. We can increase your traffic through effective SEO campaigns. We do this by staying on top of what it takes to be found easily in search engines, and creating your website to appeal to those requirements.
Brand exposure is closely linked to traffic however it’s not directly dependent on it. In a nutshell, brand exposure uses social media and/or paid advertising to introduce your brand to new customers. The overall goal of brand exposure is to increase your customer base, and is done mainly by increasing traffic to your website through the use of SEO. That said, brand exposure can be done both online and off.
Conversions is where the real money is made. What your point of conversion is can be quite different depending on your business. In most cases, your point of conversion is when a person visiting your site decide to purchase your product or hire your services. For some businesses though, conversion can be the simple act of having a visitor contact your business for more information. It’s important that you decide how you want to rate conversion for your business before starting your digital campaign in order to best reach your desired end-goal.
Profit is the main purpose of any business. That said, profit can vary wildly when it comes to considering your return on investment (ROI). When considering some business models, a higher income can also mean a higher cost for doing business, which results in a lower income overall. As a business owner, you have to decide what your acceptable ROI for a marketing strategy is order to best decide the best approach for you and your business. The most well thought out marketing strategy will take all of these pieces into consideration, in order to craft a plan that best suits your business.